Trust & Purpose · Baltimore, MD

Hair that's been
through something
deserves a ritual.

A lightweight scalp serum for postpartum shedding, tired edges, and the thinning that shows up after a hard year. Gentle enough for your daughter's hairline. Made by a woman who lost her own.

Start the 90-Day Ritual Read Carol's story

Days is how long real scalp change takes. We built the whole system around it.

Sulfates, parabens, mineral oil, or petrolatum.

All

Ages — formulated gentle enough to share with your children.

Family-Safe Formula

Made in Baltimore

Black Woman-Owned

Free US Shipping $50+

30-Day Happiness Promise

Start Here

What happened to your hair?

Most brands sell you a goal — longer, thicker, fuller. We start somewhere else: with what you've actually been through. Find yours.

After the baby

The shed usually starts around month three and it is not in your head. Temples first, then a halo of short regrowth you can't lay down. It's temporary — but the scalp still needs care while it's happening.

Postpartum guide

After the braids

Six to ten weeks under tension, then take-down day — the one window you can actually see your scalp. Bumps along the part. Edges that didn't come back from the last install.

Take-down day ritual

After the hard year

Grief. Divorce. Caregiving. A diagnosis. Hair loss with an emotional cause is diffuse, slow, and rarely talked about — and it's exactly where this brand started.

Carol's story

Her edges, too

Tight ponytails, beads, and bedtime friction move a seven-year-old's hairline faster than anyone warns you. One bottle, gentle enough for the whole house.

Why it's family-safe

The Range

Three products, one routine

Cleanse, condition, then treat the scalp. Most people start with the serum — the other two make it work harder.

Best Seller

Brock Essentials Follicle Stimulator serum, 1 oz

Scalp & Strand Serum

Hair Follicle Stimulator

The hero. Rice gram and lentil proteins, castor oil, aloe, almond oil and peppermint. Works on a clean part, under braids, or under a wig.

Infused Coconut Milk Shampoo

Coconut milk, peppermint and rosemary. Cleanses without stripping so the scalp can actually absorb the serum.

Leave-In Conditioner

Vitamin E, aloe, biotin and coconut. Detangles and hydrates — the reason take-down day stops being a fight.

$181 oz

Shop the Leave-In

Wash day in three steps: shampoo, leave-in conditioner, then the Follicle Stimulator serum

Brock Essentials Hair Follicle Stimulator scalp serum

1 oz · Scalp & Strand Oil

Built for the scalp, not just the strand

★★★★★ 2 verified reviews

Most hair oils sit on top of the hair and make it shine. This one is thin enough to reach the part — which is where the work actually happens. Rice gram and lentil proteins reinforce the fiber, castor oil holds the hairline, aloe calms a scalp that's been under tension, and peppermint gives you the cooling cue that keeps you consistent.

No sulfates, no parabens, no mineral oil, no petrolatum. Gentle enough to use on a child's hairline — which is the honest proof that it's gentle enough for a postpartum or freshly-braided scalp.

Hair Follicle Stimulator1 oz · the full-size bottle$35

Hair Follicle Stimulator0.5 oz · the starter size$25

Build Your TrioAny 3 products · free shipping$65

Subscribe & SaveEvery 30 days · cancel anytime$60

Add to Cart — $35

Free US shipping over $50 · 30-Day Happiness Promise · Full ingredient list

2 min

Application time

3×/wk

Recommended for Type 3–4 hair

90 days

Before you judge the results

Choose Your Start

Buy a bottle, or buy the outcome

The category will tell you results take ninety days, then sell you thirty. We'd rather you finish.

The Single

Try it first

$35

1 oz · the full-size bottle

The Follicle Stimulator serum, 1 oz
Application guide in the box
30-Day Happiness Promise

Add to Cart

Most Chosen

The Trio

Any three products

$65

Mix and match · serum, shampoo, leave-in

Any three products, your choice
Dated 90-Day photo journal card
Check-ins at week 4, 8 and 12
Free bottle when you submit day-90 photos
Free US shipping

Build Your Trio

Subscribe & Save

Never run out

$60

per month · cancel anytime

Ships every 30 days
Pause, skip or cancel in one click
Early access to new products
Free US shipping every order

Follicle Stimulator Serum ingredients: rice gram and lentil, castor oil, peppermint, aloe vera, almond oil and biotin

How to Use

How often, and how much

The single most common reason a scalp oil "doesn't work" is that it was used on the hair instead of the scalp, or used twice and abandoned. Find your row and stay with it.

Your situation	How often	How much	What to expect
Type 1–2 / fine or oily scalp	1–2× per week	2–3 drops, parted sections	Less flaking within 2–3 weeks
Type 3–4 / dry or coily	2–3× per week	2–3 drops, 4–6 parts	Softer scalp by week 3, less breakage by week 8
Edges & hairline focus	Every other day, or daily	1–2 drops, fingertip massage 60 sec	The slowest area on the head. Give it the full 90 days.
In braids, locs or a sew-in	2–3× per week	2–3 drops on the affected area, not the length	Relieves tightness; use the nozzle, don't saturate
Children (ages 3+)	2× per week	2–3 drops, adult application only	Patch test first. Avoid eyes. Keep out of reach.
Postpartum	3× per week	2–3 drops on the temples and part	Shedding is hormonal and self-resolving; this supports the scalp while it runs its course

How to use the Follicle Stimulator: part it, apply it, massage it

How often and how much to apply, by hair type

For external use only. Patch test on the inner arm 24 hours before first use. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs. Keep out of reach of children; adult application only for children under 12. Not recommended for use on infants. If you are pregnant, nursing, or under a physician's care, consult your healthcare provider before use.

Brock Essentials Infused Shampoo, 8 oz amber pump bottle with coconuts

Step 1 · Cleanse · 8 oz

A wash that doesn't undo the work

Enriched with pure coconut milk, peppermint and rosemary, this creamy formula gently cleanses while replenishing moisture from root to tip. It's infused with our signature serum blend, so the wash step isn't a reset button — it's part of the routine.

Wet the hair thoroughly, work a quarter-sized amount into the scalp with fingertips, and rinse. Coming out of a long install? Wash twice — the first lifts buildup, the second actually cleans.

8 oz bottleAbout 12–16 washes$20

Add to Cart — $20

Free US shipping over $50 · 30-Day Happiness Promise

Infused Coconut Milk Shampoo ingredients: coconut milk, peppermint, rosemary, aloe vera, biotin and almond oil

Step 2 · Condition · 1 oz

Detangling is scalp care too

Every knot you rip through is tension on a follicle. The Leave-In hydrates and slips, so the comb moves instead of pulling — which matters most on the two days that damage hair fastest: wash day and take-down day.

Vitamin E, aloe vera, biotin and coconut. On damp hair, mid-shaft to ends — never on the scalp, that's the serum's job.

1 oz jarAbout 6–8 weeks of wash days$18

Add to Cart — $18

Free US shipping over $50 · 30-Day Happiness Promise

Brock Essentials Infused Leave-In Conditioner held in hand

Leave-In Conditioner ingredients: vitamin E, aloe vera, biotin, coconut, vitamin D and almond oil

The Ritual

The 90-Day Journal

Scalp care is slow and that is exactly why most people quit at week three. So we don't sell you a bottle — we sell you a protocol, with a dated photo card in the box and a check-in at every milestone.

Day 0

Take three photos before you open the bottle: front hairline, center part, and the spot that bothers you most. Same light, no filter. This is the hardest step and the one that matters.

Week 4

The scalp feels different before it looks different. Less tightness, less flaking, less of that itch under a style. Photograph again.

Week 8

Breakage slows. Your part and edges start holding moisture between wash days. Most people notice texture at the root before length.

Day 90

Compare Day 0 to today — not to memory. Send it in and we'll send your next bottle free. That's the 90-Day Club.

Individual results vary and are not typical. Hair and scalp respond differently depending on genetics, health, medication, styling practices and consistency of use. Brock Essentials is a cosmetic product and is not intended to treat any medical condition. Persistent, sudden, or patchy hair loss should be evaluated by a board-certified dermatologist.

In Her Words

What customers say

★★★★★

“It's lightweight but still absorbs well into the scalp. The packaging was on point, and the note offering support if I had any questions made me feel confident in the product.”

Nai W. — Verified BuyerPurchased the Follicle Stimulator

★★★★★

“Great product. Definitely works. And it smells wonderful.”

Divine K. — Verified BuyerPurchased the Follicle Stimulator

Yours next

Your review belongs here. Finish your 90 days, send us your before and after, and your next bottle is on us.

Join the 90-Day ClubFree bottle at day 90

Reviews are from verified purchasers and reflect individual experiences. Customers who submit before-and-after photos at day 90 receive a complimentary bottle; that incentive is offered regardless of whether the review is positive or negative.

Real Customers

What consistency looks like

Edges and the hairline are the slowest area on the head to change — which is exactly why we built the system around ninety days instead of thirty.

Brock Essentials customer hairline, photographed over her own routine

Customer photo, shared with permission. Used alongside her own hair care routine and changes to her protective styling.

Why we photograph at day 0

Nobody can remember what their hairline looked like three months ago. Memory is the worst possible measuring instrument, and it is the reason most people quit a scalp routine convinced nothing happened.

So every 90-Day Set ships with a dated photo card. Three photos before you open the bottle — front hairline, centre part, and the spot that bothers you most. Then again at day 30, 60 and 90, in the same light.

Send us your day 90 and your next bottle is free. That's the 90-Day Club, and it's how this section fills up.

Start Your 90 Days

About this photo. Results not typical. Individual results vary and depend on genetics, health, medication, styling practices and consistency of use. This customer used Brock Essentials alongside her own routine and changes to how she wore her hair — the photograph shows her individual experience, not a promise of results. Brock Essentials is a cosmetic that conditions the scalp and helps strengthen the hair you have. It is not a drug, and it is not intended to diagnose, treat, cure or prevent any condition, including hair loss. Sudden, patchy or painful hair loss should be evaluated by a board-certified dermatologist.

Created From Loss

“I lost my hair before I ever sold a drop of this. It came after a season of extreme stress and grief — the kind that doesn't announce itself in your body until months later.

I tried what was on the shelf. Most of it was heavy, most of it was greasy, and almost none of it was made with my scalp in mind. So I started reading, and then I started mixing.

My first client was my grandmother. She didn't have a choice about what happened to her hair, and for a while there, neither did I. This brand exists to help others reclaim what stress tried to take from them — with care, patience, and purpose.”

Carol BrockingtonFounder · Baltimore, Maryland

The Formula

Every ingredient, and why it's in there

As listed on the Follicle Stimulator label: Rice Gram, Lentil, Geranium, Rosehip, Peppermint, Aloe Barbadensis, Leaf Extract, Almond Oil, Sunflower, Citrus Aurantium Bergamia, Biotin, Ricinus Communis, Frankincense.

Rice Gram & Lentil

Plant proteins and amino acids that coat and reinforce weakened strands. Protein is what a chemically-processed or heat-stressed strand is actually missing.

Ricinus Communis (Castor Oil)

The traditional edge oil, and for good reason — thick, occlusive, and it stays where you put it. Cut here with lighter oils so it conditions the hairline without the tackiness castor is known for.

Almond Oil & Sunflower

The carrier base. Two light emollients with a small molecular profile, so the serum softens without sitting on the part as residue.

Aloe Barbadensis

Cooling, humectant, and genuinely soothing on a scalp that has been under tension for six weeks.

Peppermint

Cools on contact. The tingle is the sensory cue that keeps people using a scalp product past week two, which is the real reason most routines fail.

Rosehip & Geranium

A dry-feeling oil for scalp comfort, plus a balancing botanical traditionally used on oily and combination scalps.

Biotin (Vitamin B7)

A conditioning agent that helps reinforce the hair fiber, which reduces the mid-shaft breakage that makes hair read as thinner than it is.

Frankincense

A resin oil with a warm, grounding scent. Part of what makes the serum smell like a ritual rather than a treatment.

Citrus Aurantium Bergamia (Bergamot)

Bright citrus top note. Please note: bergamot can increase sensitivity to sunlight. Apply at night where you can, and keep a treated scalp out of direct sun for 12 hours after use.

Note: The complete INCI ingredient declaration in descending order of concentration appears on the product label, as required under the Fair Packaging and Labeling Act. Descriptions above explain each ingredient's cosmetic function and are not claims of therapeutic effect.

Family-Safe

What "gentle enough for your daughter" actually means

Diluted, not neat

Peppermint and other essential oils are present at cosmetic dilution in a carrier base — never applied undiluted. Concentration is the entire safety question with essential oils, and it's the one most brands don't answer.

No hormone-adjacent actives

No DHT-blocking botanicals, no minoxidil, no finasteride, no caffeine loading. This is a conditioning scalp oil — which is exactly why a nursing mother and a seven-year-old can both use it.

The honest limits

Ages 3 and up, applied by an adult, patch tested first. Not for infants, not for the face, eyes or broken skin. Contains sweet almond oil — skip it if anyone in your house has a nut allergy. Contains bergamot, which can increase sun sensitivity.

The Scalp Journal

Learn your scalp

Plain-language guides on postpartum shedding, traction alopecia, edge care, protective styles and scalp health — written for textured hair, by people who have it.

Edges & Hairline

Why Your Edges Are Thinning

Tension, friction, and product are the three culprits, in that order. What each one looks like, and the realistic window you have to reverse it.

Protective Styles

Traction Alopecia From Braids

The early signs most people miss, the difference between stage one and stage three, and honest recovery timelines with no marketing attached.

Postpartum

Postpartum Shedding on 4C Hair

Month three is when it starts, month twelve is when it usually ends, and here's what to do with your hairline in between.

Kids & Family

Questions, Answered Straight

FAQ

How long before I see anything?

Scalp condition changes before appearance does. Most people notice less tightness, less flaking and less itch in the first three to four weeks. Changes in how the hair looks take longer, which is why we structure everything around ninety days.

Individual results vary and are not typical.

Is this safe for my child?

Yes, for ages 3 and up, applied by an adult, after a patch test. The formula uses essential oils at cosmetic dilution rather than neat, and contains no hormone-adjacent actives.

It contains sweet almond oil — do not use if anyone in your household has a tree nut allergy. Not for infants. Not for the face or eyes.

Can I use it while pregnant or breastfeeding?

Many of our customers do, but we are not in a position to give you medical clearance and we won't pretend otherwise. Please check the ingredient list with your OB or midwife before use. That is the honest answer.

Will it make my scalp greasy under braids?

No, if you use the right amount. This is a thin serum, not a grease. Apply directly to the part with the nozzle — a few drops per section, not a saturation. If your scalp feels wet afterward you used too much.

Does it work on locs, sew-ins and wigs?

Yes. Apply to the exposed scalp along the parts two to three times a week. For wig wearers, apply at night after the unit comes off, so it has time to absorb before the cap goes back on.

Does this regrow hair?

No. Brock Essentials is a cosmetic product. It conditions the scalp and strengthens the hair you have, which reduces breakage and improves how full your hair looks. It is not a drug and is not intended to treat hair loss.

If you are experiencing sudden, patchy, or rapidly progressing hair loss, please see a board-certified dermatologist. That is not a formality — early treatment genuinely matters with scarring alopecias.

Shipping and returns

Shipping: orders ship within 1–2 business days from Baltimore. US standard $5.95, 3–5 business days, free over $50. Priority $11.95, 1–3 business days.

Returns: unopened, full refund within 30 days. Opened — because this is a personal care product we can't resell a returned bottle, but if it isn't working for you, email us within 30 days and we'll refund or replace it. You keep the bottle.

Stylists, Braiders & Locticians

You see it before she does

You're the one looking at her scalp every six weeks. You know which hairlines are moving. Here's what we offer.

Wholesale

50% margin. Six-unit minimum. You retail at $35, you keep $17.50. Counter cards and a QR code included in every case.

Affiliate

15% commission on every order through your code, for clients who buy after they leave your chair. No inventory, no minimum.

Stockist directory

A profile on our Baltimore and Atlanta stockist pages, a link to your booking, and a feature in the Chair Talk series.

Apply — Email Carol

Ninety days from now, you'll wish you'd started today.

Free US shipping over $50. 30-Day Happiness Promise.

Shop the Serum — $35

The List

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A short guide to protecting your edges through an install cycle — plus 10% off your first order.

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